Designing an AI-Native Marketing Team: A Guide for Founders

As we enter the AI era, early-stage companies enjoy a significant advantage when building their marketing teams. There’s no legacy martech stack to untangle, no complex integrations powering cross-functional workflows to break, and few marketing specialists whose roles might soon be automated.

But this advantage comes with a challenge: How do you design a marketing organization when yesterday’s playbook no longer applies?

That tension inspired the creation of The Founder’s Guide to Building an AI-Native Marketing Team.

This guide walks founders step-by-step through the process including:

• Which roles to hire

• What order to hire in

• Categories of AI tools to incorporate

Click below to read the full guide.

The information contained here is based solely on the opinion of Joe Chernov, and nothing should be construed as investment advice. This material is provided for informational purposes, and it is not, and may not be relied on in any manner as legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity. The views expressed here are solely those of the author.

The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this publication are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.